Art Direction / Motion / Illustration / Promotional
ACCA Rewards - Promo
CONTEXT
New launch of additional offers to be added to in App betting.
Design and promotion needed. In app look and feel.
SOLUTION
Concept development & illustration. Promotional video for launch, social media & web assets. Integration of stadium promotion. Print and web ads.
In app features and assets generated working with the UI/UX designer. The campaign extened into print media, with adverts published weekly.
As a brand continuation in offers following the same graphic treatment. The rewards hub extended from the initial promo - icons and frames were generated to facilitate further campaign growth.
